India has established itself as a major player in the global AI app market, accounting for 21% of AI App downloads in worldwide analysis for 2024. While North America leads in revenue generation with 47% of global earnings, India's download figures highlight its growing influence. OpenAI's ChatGPT dominates with over 160 million downloads and nearly $270 million in revenue, while companion-style AI apps gain popularity among younger users, showcasing India's potential in shaping the future of AI technology.
In 2024, India has emerged as a major market for AI app downloads, contributing 21% of global level, as reported by Sensor Tower’s Analysis. This increase in downloads marks India’s growing influence in the AI app landscape, although North America remains dominant in revenue generation, accounting for 47% of the global earnings. The global AI app market saw significant growth, with revenue in the first eight months of 2024 reaching $2 billion and full-year projections reaching $3.3 billion, a 51% year-on-year increase and notably, the in-app purchase (IAP) revenue of AI + Chatbot apps alone reached nearly $580 million during this period, already exceeding 1.5 times the total for 2023, highlighting the growing adoption of Artificial Intelligence.
OpenAI’s ChatGPT continues to lead the global AI app market, with over 160 million downloads and nearly $230 million in revenue from January to August 2024. By August, ChatGPT had over 190 million active users and $270 million in revenue. Other key players include Remini, an AI-driven image editing app, which secured 120 million downloads in the same period and $200 million in revenue, with a total of 450 million global downloads. AI apps like Google Gemini, Microsoft Copilot and ByteDance’s DouBao also ranked high in downloads, reflecting the growing popularity of AI-driven solutions across various regions.
Companion-style AI apps, which provide emotional and interactive AI experiences, have seen a rise in popularity, particularly among younger users aged 18-35, who make up over 70% of their user bases. Apps like Talkie AI and Character AI led this segment, with Character AI reaching 22 million monthly active users by August 2024 and nearly 19 million downloads in the first eight months of the year. Talkie AI closely followed with 17 million downloads, showing a strong demand for personalized AI experiences. As the AI market continues to evolve, these trends highlight both India’s growing role and the expanding global appeal of AI applications.
