Samsung Introduces AI for All Vision at CES 2025, Enhancing Everyday Experiences

Jong-Hee Han, CEO of Samsung at CES 2025

Samsung Electronics has introduced its innovative "AI for All" vision at CES 2025, aiming to make artificial intelligence a common part of everyday life. By its expertise in connected home technology, Samsung is focusing on creating personalized experiences that improve how people live and work. By incorporating AI into its products and services, Samsung aims to offer smarter and more impactful interactions across a wide range of devices.

Jong-Hee Han, Vice Chairman and CEO of Samsung shared the company’s plan for Home AI, which aims to change the way we think about our homes. This strategy will make all connected devices in the home smarter, offering personalized services that adapt to user’s daily routines. Whether it's a single-person household or a large family, Home AI learns from users habits and adapts to deliver a customized smart home experience. Samsung's innovations go beyond home appliances, extending to mobile devices, visual displays and more, creating a seamless and connected experience across all products.

As artificial intelligence becomes an integral part of everyday life, Samsung has also prioritized security and privacy. The company introduced Samsung Knox Matrix, a security system that uses blockchain technology to protect all connected devices in the home including home appliances, TVs and mobile phones. This ensures that devices work together securely to protect user data and prevent digital threats. Additionally, Samsung’s One UI software simplifies control and management of all Samsung-connected devices from a single platform, with regular software updates ensuring the devices remain secure and up-to-date.

Samsung’s innovations also extend to health and wellness. The new Galaxy Ring and Galaxy Watch integrate AI to offer users personalized health insights. These wearables track health data and help users make better decisions about their well-being. In addition, Samsung is expanding its SmartThings platform to bring AI-powered connectivity to new industries including residential buildings and the automotive sector. The company’s collaboration with Hyundai Motor Group will allow users to have a smarter experience with their vehicles, bringing AI-driven features to enhance both home and business environments.